Zoom in…

“Advertising on a party bus; well, how does that sound?” I asked Jane, my best friend. Jane had a sharp eye for everything and was one of the keenest observers I had known in my lifetime.  She always sought to analyse the pros and cons of everything that was happening around her and had a thorough knowledge about the best marketing tactics that would make it straight to the hearts of customers. That’s the reason I gave a huge regard to her opinion when I was planning to start a party-bus service. I personally thought it was a great idea to have few businesses pay me to have their logo in my bus or rather even a complete wrap up but I valued Jane’s opinion in this matter a lot.

And I knew, by the fact that Jane is working with Oracle Advertising, a  reputed marketing company run by Ali Mir, that she would help me take the right decision. And she did indeed come up with an opinion which I felt did make a lot of sense. “Running a successful party bus business by itself is a difficult thing. Selling advertising is a totally different business. You can get that straight once you get the party bus part down first” she said. Continue reading →